World Snooker Chairman Barry Hearn said: “This is a fantastic piece of news for our sport at just the right time. We’ll all be trying to win it and play our best snooker.”
The nine-day tournament will feature quick-fire best-of-five frame matches and a random draw for each round.
World Snooker is delighted to announce online betting firm 12bet.com as the new title sponsor of the World Open.
The world ranking event will feature star players including Ronnie O’Sullivan, Stephen Hendry, Steve Davis, Jimmy White, Mark Selby and World Champion Neil Robertson. I am sure the World Open will be a great tournament. We’ve made giant strides forward in the commercial success of snooker in recent months and this keeps the momentum going. It carries a total prize fund of £502,500 with the winner to receive £100,000.
. This event will give our brand fantastic exposure not only in the UK but throughout Europe. The new World Open, with a new format, new venue, and new arena, is one of the cornerstones of the new era so we’re thrilled to have a title sponsor on board.
Press Release from World Snooker - September 13th, 2010
Tickets are still on sale, for details call 0844 395 4000 or visit www.worldsnooker.com/tickets
The one-year deal will see the tournament, which runs from September 18 to 26 at the SECC in Glasgow, named the 12bet.com World Open.
“With over 50 hours coverage on BBC and a combined global audience reaching over 100 million, the tournament will give vast exposure to 12bet.com’s brand so it’s easy to see their motivation behind getting involved with snooker. We are glad to be on board and are excited about the new best of five format.”
Masters champion Selby added: “It’s always exciting to have a new sponsor and it seems a long time now since we had a ranking event without one. We hope they enjoy what should be a great tournament and look forward to building a strong relationship with them.”
Rory Anderson, CEO for Europe at 12bet, said: “We are delighted to add the World Open to our fast growing sponsorship portfolio. All the players are looking forward to it, myself included